August 1, 2013 - Chris. 349
The RED magazine an insult to the eyes.
This is my first post, but I felt I had to write instead of just putting up comments of encouragment. A few days ago I picked up a copy of Target’s magazine called RED. On the cover was a preview of the main article in which a few ETL’s shopped with “guests” and gave each of them a great experience. The article even went so far to suggest that the “guests” were so happy with their service that they came back and thanked the team members. I don’t know about any of you but no one has ever come to Target just to thank me. I found the magazine to be very insulting, not only does a store not run like that but if coporate thinks that’s the way retail is they must be doing drugs or something. If they think that a “guest” is going to by two of the most expensive TV’s than they’re chasing the purple dragon of retail.
I glanced at the next article which was a mix of topics from new openings to celebrities endorsing Target. I don’t shop at Target because some celebrity I’ve never even heard of endorses it. I shop at Target to take advantage of the 5% discount which basiclly takes out the taxes in the purchase. I also do a little shopping at Target so I don’t have to use gas going to another store.
(2)Dislikes
(0)Comments
Leave a Reply
You must be logged in to post a comment.
I was so embarrassed to receive this in my home mailbox this month.
I don't need this mindless propaganda in my home.
I like how they highlight ETLs and STLs in their "Guest Service in Action" article. Must have had a visit that day.
The executive team at my store never run to call boxes, never go out of their way for anybody, and most of all NEVER HELP GUESTS!
Ugh, I got the "magazine" in my mailbox the other day and nearly threw up. Do they really expect we'll think everything is all sunshine and rainbows?