July 29, 2015 - tanya57
“The bottom 5”
About two months ago, I was hired as a cashier. I was really desperate to leave my old job at the time and target was in fact offering me slightly more money than my old job. Everything seemed great at first. I had five years of cashier experience under my belt and assumed it would be a fairly easy and enjoyable job. I was wrong. I had no idea about the red cards. I knew about them as a target shopper, but didn’t know how much they were really pushed. My first two weeks were great. I didn’t even know about selling red cards until my third or fourth shift when they finally told me to start asking people. Okay, I can do that. The impression I got was that I would just mention the card to every customer, not really push it or harass customers to get one like I later found out was what they really wanted me to do. By my sixth or seventh shift, an LOD came up to me and spewed the whole “give me your best red card pitch.” This was my first time being asked to give my prompt. Since I was still under the impression that I just had to casually ask if customers were interested I said “uhh.. I just ask if they would like the store credit or debit card.” Oh my god the look on the LOD’s face was kind of priceless. She snapped at me that that could not have been a weaker approach and that I needed to make a connection with the guest, basically make them feel like I genuinely cared about them, and then added something in about red cards and persist about it until they gave in. I was shocked. From every shift there on out, I was talked to about it by multiple LODs, TLs and just about everyone in management about my red card approach. I still hadn’t gotten ANYONE to sign up though I had been trying. This continued for weeks. I would get a red card here and there after awhile but not enough to please management. I was coached almost every shift and felt like I was always being spied on. This finally all came to a boil a week or so ago when me and two other cashiers were pulled aside for a huddle during a busy Saturday. Basically all of management that was on duty was at this huddle. It started out with “not everyone who we want to be at this huddle is working today so it will just be you guys we’re talking to.” We were all informed that we all had the worst transaction to red card percentage and we were in the bottom five in the whole store. We then spent literally fifteen minutes role playing and going through our pitches with each manager while we were yelled at and talked down to about every thing they didn’t like. One of the other cashiers even started to cry. We were then sent back out to the lanes. For the rest of the shift, we could all tell that us in the bottom five we’re being treated different than everyone else. When we were slow the other cashiers would stand around while us in the bottom five were told to collect baskets, do reshop and collect hangers. We were talked to with much more attitude by management than anyone else, to the point where it was obvious. I was still being spied on, asked every half an hour by someone for my red card pitch, and constantly asked if I had a red card yet. It got so bad that day that I excused myself to the bathroom during the middle of my shift (which the GSTL was pissed about) to calm myself down from a budding panic attack. I would desperately ask customers if they wanted red cards and feel absolutely defeated every time one refused. All of my shifts since this horrible day have been much like this, and all of us in the bottom five are treated with much less respect than the other cashiers One of us in the bottom five already quit and I’m hoping I’m the next one to go. I’d rather be broke than have panic attacks almost every time I work.