March 13, 2014 - tpsjawz
Guest Survey “Best Practice”
My store is going ape sh*t over guest surveys. They’re almost as sought after as red cards. GSTLs keep track of the number of Red Cards and surveys we get because we have the guests come up to the guest service counter and fill them out on an iPad Mini.
Being curious, I looked up the “Best Practices” for guest surveys, and sure enough it specifically says not to do that. The LODs and STL are even aware, but they choose to ignore it any ways. Pisses me off. I had printed out and highlighted the portion of that best practice where it says not to do that and had it sitting on my desk in the AP office, and when I came in the next day, it was folded and in the garbage.
Screw Target right in the bum.
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I know it probably seems like a stupid idea, but call the hotline and then encourage others to do it as well. One complaint simply goes to the STL (which 99% of the time results in nothing), but several complaints goes to the DTL and put under investigation.
My store started this thing where the Electronics team members have to hand out this little slip of paper for every item they sell.
It basically says, "Thanks for shopping at Target, The Team Member who helped you today was Ben. If you received great service today we encourage you to fill out our survey."
Dude I'm seeing this kind of thing everywhere lately. Had a lady at Burger King point out the part of the receipt where you fill out a survey and she even wrote her name on my receipt because she wanted me to say she provided me with excellent service.. Same thing happened at Subway a few days later.