For a company that prides itself in top quality customer service, you would think the upper management fully supports its store employees and provides them with the tools to succeed, provide great service, and earn the profits that come with it. This is however not the case. It is of little or no fault to the store management as their hands are tied. Its the board, the top executives, the operations team, and a few of the interns that came up with some of the stupid ideas and roll outs over the years. (whoever invented AE09 needs a boot up their ass)
I have shopped at Target© for a long time, I have many friends that shopped there. Notice I say “shopped”. There are many reasons not to shop at physical retailers these days but Target© goes above and beyond by providing many more. Most issues are related to the day to day operation of the store but all of them have a direct impact on the guest experience. Some of the many issues: Lack of a livable wage, Poor staffing, Poorly trained staff, High turnover, little or no advancement opportunities in smaller stores, Too many stores in a dense area, Outdated operating practices in regards to credit cards, A simple but insulting return policy, lack of layover, lack of direct to store shipping options, a poorly designed website, as well as too much documentation whether it be store operations, coaching, or job function related.